Folksy Educate

  1. Attention-Getting Ads Get Results Think about it…how many advertisements do you hear every day…how about every hour? Let’s face it, we’re bombarded with social media ads, magazine ads, newspaper ads, TV ads, radio ads, and the Internet is plastered with ads on every site. Not many of the astronomical number of advertisements stick with us and make an impact. How can you make your ad STAND OUT FROM THE CROWD? “Make a dramatic statement: “Even my cat knows ….” “Surprise them with the unexpected: “Use for 30 days totally free…” “Ask a thought-provoking question: “Is your current insurance costing you hundreds of extra dollars every year?” “Use high-impact headlines — it’s important to snag their attention right away. 2. Get Personal How many times have you been caught in the cycle of automated phone services? Yeh, you push 15 numbers and end up back at the main menu and never did talk to a sales rep. People are hungry for personal interaction in the marketplace. Look for way...

Would you believe that 80% of your sales most likely come from 20% of your customers? The reality is that this is undoubtedly the case for the majority of businesses, small and large. This means that more than likely, your next sale will come from someone who has already done business with you. Back in 1906, Vilfredo Pareto learned that 80%  o f Italy’s wealth was held by only 20% of the people. Then one day, after examining his garden, he also realized that 20% of his pea pods accounted for 80% of his pea crop yield that year. Was there a lesson here? This got him thinking, and not long after, the “Pareto Principle” was established. With the same preciseness, this same principle can be applied to business. You may know it as the 80/20 rule. This little-known principle sheds a lot of understanding on how businesses should be run. Rather than putting all your energy into new business, you would be wise to spend a reasonable amount of your time following up and servicing people who h...

How many times has it happened to you? You walk through the doors of a place of business and here he comes — perfectly groomed with a smile planted across his face in greeting. Within two minutes he has talked non-stop and promised you everything, including the stars if you purchase his project. You lift an eyebrow, and think to yourself… “Yeah, right!” The distrust between consumers and sal e sman is a longstanding feeling. After all, you know they are wanting to make a buck off your purchase. Sure, you don’t mind them making a few dollars… everybody has to make a living… but heck, it would be nice if they were at least a little concerned about what your needs are too! Let’s face it… customers aren’t likely to buy from you unless they feel confident that you will deliver. There are a few easy steps that you can take to give them the confidence they need to take the plunge. 1. Let Previous Customers Make The Claim The proof is in the pudding… No one can say that you deliver and make go...